Diet coke addiction?
Diet coke addiction is a more common problem than you might have realised. Maybe you’re one of those people who just can’t stand the taste of soft drinks. You might struggle with something else instead; perhaps chocolate, or alcohol? Many of us have some form of vice.
You only need to wander round the supermarkets, to notice the stacked aisles and aisles of soft drinks. Its a billion dollar industry that is growing every year. The fizzy drink spend value was up by nearly 5% in 2011, and of this nearly 40% is spent on diet drinks. So its not suprising that there is an increase in diet coke addiction.
When working with clients to help them lose weight, a significant proportion of them have some form of diet soft drink addiction. They see the drink as empty calories, that can help them feel full at mealtimes or during the day.
More recently I’ve had a flurry of clients contact me who need help with some form of diet soda addiction. Diet coke addiction being one of the most popular.
It strikes me that some of the behaviours around consumption of these drinks share similarities to behaviours we developed around smoking. There could be the morning can, ( comparable to the morning cigarette). Then throughout the working day, there could be the can or bottle of diet coke sitting on the desk. I can remember when smoking was permitted in office spaces, which thankfully is no longer so.
A drink with each meal, it used to be a cigarette to finish a meal. Large cups of soft drinks to consume in the cinema. Who remembers when you could smoke in the cinema? Different products but similar behaviours.
Most people control their consumption, and the odd one now and again won’t do you any harm. Some people find their consumption increases as time passes. I guess you know you have a problem when it’s something that you need to consume to get you through your day. When you stock pile it everywhere, or take it with you wherever you go. Continually order it in restaurants, as well as drinking it regularly at home. Are you a connoisseur? Can you tell the difference between diet coke, and full fat coke? Can you tell if its’ out of a bottle or a can? Do you drink it but stop your children from drinking it? These are all some of the tell tale signs that you know you’re consumption is out of control, and addictive.
We are just becoming more attuned and aware of the longer term health consequences of diet sodas. Research is ongoing, but more and more studies show that they cause us to add weight. The same is true for artificial sweeteners which actually cause our bodies to search for those missing calories, which means that you eat more than you normally would.
One recent study published in the New England Journal found that some people have genes that make it more likely that they will put on weight. Also that these people are more susceptible to putting on weight through the consumption of sugary drinks. So some soft drinks pose a serious health risk for certain members of the population.
It’s not just weight gain that’s an issue, the long term side effects on consuming the different ingredients in diet drinks is
just not known. I won’t dwell on this any further, but read this link from the Daily Mail for more information.
It’s interesting to see how Coca Cola recently has been trying to do a PR exercise on itself by showing how easily you can work off all those extra calories you consume from regular coke. Hmmm watch the video, very good marketing, and advertising to get you to consume more.
The good news is that if you want to get rid of your diet soft drink addiction, or just a regular soft drink addiction, hypnosis can help. There aren’t many positive reasons to continue to drink these drinks. They are expensive and have no health benefits. So its a question of getting the unconscious mind to help you make better choices, maybe to stop you before you’ve bought the stuff, to make you more aware of the health consequences. Making it a less enjoyable and rewarding behaviour. Perhaps making it taste differently, so making it less attractive.
If you are ready to stop, and need some help from a London Hypnotherapist then contact me using the contact box on this website or give me a call on 07769 111711.
By Sarah Jons